Sometimes 'creative' agencies really do come up with something truly creative that may not be very practical but is a great idea. The Lego puzzle tags developed for German online toy seller MyToys.de by the Lukas Lindemann Rosinski agency in Hamburg certainly ticks all the creativity boxes.
Using Lego bricks it's possible for kids to build a real QR Code that can then be snapped to take them on some imaginative online journey. It's not entirely clear from the press releases/brief etc. whether the resulting tag can be snapped but whatever.
If this journey consisted of linked content that depended on the construction of the next puzzle tag to snap and continue the journey - Lego could easily have a great basis for a range of puzzle kits that link together to deliver an integrated online journey experience.
Here you have an idea that combines mobile tagging with jigsaws and online content via a mobile phone to participate in a journey of discovery. It may not be a PlayStation but some kids would find this fascinating.
Link:
http://3.bp.blogspot.com/_jguFmFo8LwM/SkSS7JqUQII/AAAAAAAAAMY/r_ug_76c0JE/s1600-h/lego.jpg
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