Adding a QR code to a wine bottle is not a new idea but the tagging twist added by 94wines is quite interesting. When you order a bottle of wine from 94wines they put a QR Code on the label that resolves to online content - just like any other QR Code. The twist is that you can upload your own personal content to the 94Wines webspace and that is where the tag resolves to.
If I've understood it right, this is in effect a personalized wine bottle label, which is quite clever. If you don't upload any content then you get 94wines standard content delivered on snap. There's also an iphone app that bundles a QR reader with other content and the ability to preview the content your QR code delivers without snapping the tag by entering your personalized wine code on the website. Nice job!
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