Looking back over some old posts from 2008 on the use of QR Codes on Umbro's England Football shirts got me thinking again about interactive clothing. That is how can tags make a piece of clothing interactive?
And I don't mean just directing the snapper to some promotional mobile website (yawn) but something useful e.g. you snap the tag, register and get sent a coupon for money-off a specific accessory that matches your clothing item but can't be bought in the shops.
Barbour are famous for their aftercare service as their jackets last for years/decades. Maybe if your jacket finally needs some TLC you snap the tag to trigger a call from Barbour to pick up your jacket for a 'makeover'.
Couture dresses could have tags that link you to a gallery of jewelry items or high-end accessories that are matched to the dress.
.
No comments:
Post a Comment