Dijon now has its own tourist tag trail called Divio that uses QR Codes to deliver more information about places and monuments. The video makes it look as if they just slapped a few stickers around the city and they are all different sizes with no clear branding.
But nevertheless this is a use of tags that we expect to be commonplace within a year or two. We've tried to sell this concept a few times here in the UK but we're generally greeted with that kind of 'are you mad' expression as tourist office people rush to get back to placing another order for lots of expensive printed brochures that end up in rubbish bins.
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