It's useful to review this Gartner report of their top 10 consumer mobile apps for 2012 from a mobile tagging perspective.
1. SMS Money Transfer - Can be done by snapping a tag using something like PayPal mobile or one of many other mobile money transfer services - for example to buy a ticket to an event by snapping a tag on a poster.
2. Location Based Services - Tags located in the real world (e.g. in a bus shelter) don't even need LBS to communicate location-centric data to the consumer. The tag itself identifies a specific location and resolves to LB-information.
3. Mobile Search - Why search when you can snap? You can search for information about a movie or event or just snap the tag on the ad or poster and get specific, focused information without bothering with wading through search results on your mobile screen.
4. Mobile Browsing - Tags should always resolve to a mobile-optimized website (one of the 'rules' of mobile tagging) and so promote the delivery of mobile optimized content.
5. Mobile health monitoring - Tags are already being used in the healthcare sector for obvious applications like identifying patients, linking to medical information and helping to quickly record healthcare events like visits to a doctor (e.g. Google Health).
6. Mobile Payment - see (1) above.
7. Near-Field Communication - NFC combined with tagging could be used for simple apps like virally transferring discount coupons between phone users. Snap the tag to get the coupon download to your phone and then transfer it to your mate via NFC.
8. Mobile Advertising - The home ground of mobile tagging. Slap your tag on any kind of online site/page/blog etc. or on any kind of print media page/poster/bizcard etc. to advertise yourself or your products or services.
9. Mobile Instant Messaging - Snap the tag to send someone a message, generate a tweet, post a blog entry etc. Already easy to do.
10. Mobile Music (& Movies) - Snap the tag to get instant access to a music or movie clip. Again, simple and easy to do.
Not an especially surprising set of 10 for a company with as much insight into a market as Gartner but at least tagging relates to all of them.
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