Such color codes may look quite nice, for private usage, but could distract from the product message and info, if displayed with a lot of different colors. Three or four colors may be ok, but not more, for product info codes, though.
Example of two color codes / plein codes:
http://bit.ly/hudEyd
But for private usage, this could become big.
I will be coloring some more codes, aiming to market a product or mobile website, within the small format for codes.
But if a wine maker may think that a multicolor code looks good on his wine bottle label, than why not? If it is the code, marking the product.
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