Quite nifty use of a QR Code on a Yellow advertising billboard. Scan the code to go direct to the advertised search results. Limited functionality, but a good curiosity trick.
Update: Today I dug out the picture from my iPhone Camera Roll and plugged it into the "Barcode" iPhone app, which promptly spat out this exact URL:
http://m.yellow.com.au/search/heading?headingid=40320&ref=modhps
I'm impressed with the iPhone app, as I had to zoom in a long way to put the QR Code in the "scanning box", but it worked perfectly.
Source:
http://www.flickr.com/photos/drewr/3077072664/
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